VOLKSWAGEN CITY STORE

In the heart of the urban fabric of Thessaloniki, this Volkswagen City Store redefines the customer experience through a concept that moves beyond the conventional showroom. Compact in scale but bold in identity, the space blends cutting-edge aesthetics with immersive brand storytelling.

Contrasting the expansive flagship typologies, this project distills the core values of Volkswagen into a dense, highly designed environment: black sculptural surfaces, layered light installations, soft wood textures, and carefully choreographed car placement. An electric palette—both in the literal and figurative sense—underscores the transition to a new era of mobility.

From digital configurators to color libraries and material displays, every corner invites interaction. The spatial rhythm is dynamic and engaging, balancing clean architectural lines with high-end retail sensibility. At its core, the City Store is not just a place to showcase vehicles—it’s a curated stage for future-driven design and urban sophistication.