AUDI SHOWROOM

The Progressive Audi Showroom and Service Center, Thessaloniki

The new Audi Progressive Showroom and Service Center in Thessaloniki, designed by office4.gr, represents the pinnacle of Audi’s latest global retail concept, delivering a fully digital and customer-centric experience. Moving beyond the traditional dealership, this facility functions as a high-tech mobility hub. The architectural design is sleek and modern, utilizing a sophisticated palette of dark tones, concrete textures, and striking lighting to create a premium, dramatic backdrop for the vehicles. The core innovation is the full digitalization of the space, featuring massive digital screens and a dedicated “Progressive Lab” for discussing e-mobility and configuring vehicles virtually. The layout is designed to guide the customer through a curated journey, from the dramatic main showroom to comfortable, informal consultation lounges with warm accents and a high-spec, efficient service bay, ensuring a seamless experience across sales and aftercare.

This project successfully translates Audi’s philosophy of Vorsprung durch Technik (Progress through Technology) into a tangible, modern environment in the Greek market. The facility is segmented into distinct zones: the impact-driven main showroom for vehicle display, professional meeting rooms, and inviting informal lounges for in-depth consultation. Every detail, from the linear ceiling lighting in the meeting areas to the robust, functional design of the service center, emphasizes quality and precision. By integrating full digitalization and adhering to the latest corporate identity standards, the Thessaloniki Terminal sets a new standard for sustainable and high-tech automotive retail, offering clients a comprehensive, technologically advanced, and luxurious environment for engaging with the Audi brand.